In this episode of Hustleshare, we sit down with Luis Mesina and Marilyn Yap, the visionary founders and owners of Cake2Go. A homegrown cake brand that redefined convenience and taste in the Philippines long before online delivery was mainstream. From humble beginnings in a side porch with a borrowed oven, to running 18 stores and pioneering the takeout cake model, Luis and Marilyn share their incredible 20-year journey filled with grit, innovation, and heart. This episode also talks about thriving during the pandemic, passing the torch to the next generation, and how tech—especially digital solutions from PLDT Enterprise—has helped them grow in the digital era.

In this episode of Hustleshare, we talk with Ben Alderson—startup mentor, angel investor, and founder of BA Mentor, a platform supporting early-stage founders with practical, no-fluff guidance. With a career spanning engineering, management consulting, startup founding, and venture capital, Ben unpacks the uncommon path that gave him a uniquely grounded lens for helping founders succeed. He shares hard truths about fundraising in the Philippines, the difference between real traction and noise, and why execution—not theory—separates the winners. Candid, deeply tactical, and full of firsthand insights, this is a must-listen for any founder serious about making better decisions, faster.

In this episode of Hustleshare, we talk with Joseph De Leon—partner at Gravitas Prime, founding member of MAIN (Manila Angel Investors Network), and a cornerstone of the Philippine startup ecosystem. JDL shares his fascinating path from global ad strategist to M&A advisor, and how his eclectic background helped him shape a uniquely sharp lens for evaluating startups. He breaks down the realities of angel investing, why most founders miss the mark on valuation and ambition, and what it really takes to build a world-class business from the Philippines. Packed with wit, frameworks, and brutally honest insights, this is a must-listen for anyone serious about turning hustle into lasting value.

In this episode of Hustleshare, we welcome Shumate Royo, a passionate educator-turned-ecosystem-builder whose journey redefines what it means to lead with purpose. From her humble beginnings as a history teacher with a heart for youth empowerment, Shumate takes us through her incredible transition into entrepreneurship—co-founding one of the Philippines’ first community-driven coworking spaces, The Office Project. Now a central figure in building the Philippine startup ecosystem, Shumate reflects on her time leading DevCon, contributing to national innovation policy, and mentoring future founders. Her story is a powerful testament to resilience, community, and the unshakeable value of staying true to your mission. Whether you're a founder, educator, or advocate for innovation, this episode is packed with hard-earned insights and heartfelt lessons you won’t want to miss.

In this episode of Hustleshare, we welcome Nichel Gaba, the founder and CEO of PDAX, a groundbreaking cryptocurrency exchange in the Philippines. Nichel takes us on his remarkable journey from a risk-averse banking professional at HSBC to a trailblazer in the crypto space. He shares his insights on the evolution of the Philippine startup ecosystem, the importance of timing in entrepreneurship, and the unique regulatory landscape that supports innovation. With a passion for making crypto accessible to Filipinos, Nichel discusses the challenges of fundraising, building a resilient team, and navigating the complexities of the fintech industry. Whether you're a budding entrepreneur, a crypto enthusiast, or someone curious about the future of finance, this episode is filled with valuable lessons and inspiring stories that you won't want to miss!