EPISODE INTRODUCTION

To celebrate Lazada's 10th anniversary, Carmela Cancio-Go and Ralph Go joins us in this episode to share their journey in The Superfood Grocer. Ralph and Carmela will share their early hustles along with what made them decide to go vegan. They will also share how they started The Superfood Grocer along with the challenges they faced during the pandemic lockdowns. Ralph and Carmela will also share how they were able to scale faster using Lazada and how other entrepreneurs can leverage the power of e-commerce for their businesses.

GUEST LINKS

Follow Ralph Go on LinkedIn

Find more about The Superfood Grocer on their official website.

EPISODE TOPICS

[3:52] What’s Your Hustle?

[4:36] Hustleshare Time Machine

[9:01] Ralph’s Origin Story As An Entrepreneur

[12:03] What Ralph Applies In Business As An Athlete

[13:34] Starting The Business Together

[16:01] The Trigger Point For Building The Plant-based Company

[24:12] Early Hurdles Of Superfood Grocer

[32:26] Working Together As A Couple

[41:45] Weathering The Pandemic

[46:03] Entrepreneur’s Dilemma: I Want To Do Everything

[51:15] Having A Level Of Detachment And Trusting The Team

[57:10] How To Work WIth Your Significant Other

[1:02:52] Tips For Aspiring Entrepreneurs

QUOTES FROM THE EPISODE

• Business is a team sport. You can’t win alone.

• You have to surround yourself with people who complement you because we’re not perfect managers.

• Based on experience, what works in to have a minimum viable product and test it out on the market.

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