EPISODE INTRODUCTION

Christopher Franks and Daniel Scott join us in this episode as they talk about how AutoDeal became the leading automotive marketplace in the Philippines. Christopher and Daniel will also look back on how they got in the Philippines as volunteers and how they founded their first startup Pinoy Auto Trader and led it to an acquisition. They will also share how AutoDeal has grown steadily despite having multiple challenges along with how they are able to expand into other similar verticals over the years.

Jargons from the Episode:

CRM Lead Generation - (Customer Relationship Management) Lead generation gathers leads from multiple sources while tracking their movement through a sales funnel.

Front end Technology - what internet consumers and visitors see when they visit and use websites as end-users of the app or service. 

Back end Technology - anything server-side that is used to build stable and efficient web architecture. 

SEM vs. SEO - SEM or Search Engine Marketing focuses on getting traffic from both organic and paid reach, while SEO or Search Engine Optimization, focuses on getting traffic from organic reach results.

References:

CRM Lead Generation

Front End Technology

Back End Technology

SEM vs. SEO

EPISODE TOPICS

[00:04:51] What’s your hustle?

[00:05:38] Hustleshare Time Machine

[00:09:30] Volunteering in the Philippines

[00:12:20] The Nexus Point

[00:14:15] Pinoy Auto Trader and its acquisition

[00:15:20] Not in the ideal soil

[00:18:26] Lessons they learned after PInoy Auto Trader’s acquisition

[00:20:10] Working at startup speed with conglomerate bureaucracy

[00:25:00] How AutoDeal started.. Again

[00:00:00] Solving the problems in the car buying process

[00:27:52] “Getting the deal with AutoDeal” 

[00:30:40] From Lead Generation to Sales Generation

[00:34:35] Building the product

[00:38:06] A Natural Team Dynamic

[00:42:10] Innate Flow of the Bigger Team Dynamic

[00:43:32] Pivots and near-death experiences

[00:45:20] The Silver Lining of Pandemic

[00:47:33] The Leadership evolution

[00:52:45] How to get buy-in in a year-to-year basis?

[00:55:25] Balancing with Investor clamor

[00:58:15] The Startup landscape as Startup Veterans

[00:59:30] Managing the stress

[01:02:00] Their Best Mistakes 

[01:03:18] Driving the traffic to the Product

[01:08:20] What’s next for AutoDeal?

Websites:

Daniel Scott’s Linkedin Account

Christopher Franks LinkedIn Account

AutoDeal’s Official Website

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