How did PouchNATION become the leading cashless payment and brand activation provider in Southeast Asia? In this episode, Ronster chats with Ilya Kravstov, Founder and CEO of PouchNATION. Ilya will share what it was like travelling the world and learning to adapt to different cultures and how he decided to stay put in Southeast Asia. He will also share why he decided to create his own startup versus doing an MBA. Ilya will also share how he decided to go back to corporate after the first iteration of Pouch didn't pan out and how they pivoted into events activation and wearable tech. He'll also share how they were successfully able to scale in Southeast Asia despite tough competition and hectic event schedules. Ilya also share how the pandemic forced them to pivot again into using their wearable tech for COVID-19 contact tracing in this episode brought to you by B21.

Links in the episode:

1. MBA

2. XL Axiata

3. RFID technology

4. “Ingress/Egress”

5. Unit economics

6. Fintech (Financial Technology)

7. SPH Exhibits Pte Ltd

8. IdeaSpace

9. PouchNATION

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