Ep 238 - The Hustle Behind Pieza PH
EPISODE INTRODUCTION
Jonecca San Pascual, founder and CEO of Pieza PH joins us in this episode to share the story behind her digital marketplace for auto parts in the Philippines. Jonecca shares an inspiring journey from a call center agent to a successful entrepreneur, fueled by her family's automotive retail background. Learn how she overcame challenges, embraced failure, and built a resilient team to create Pieza. She also discusses insights into Pieza's strategies, metrics, and the mission to transform the automotive retail industry in the Philippines.
Quote from the episode:
“I saw an opportunity when my mom and dad, kept on complaining about their lack of sales. I have this marketing background, right? And so I helped them put up their products online through Lazada and Shopee and then naisip ko, baka hindi lang sila yung may kailangan. Baka marami din automotive retailers yung may kailangan? And so I built a startup out of it and I invited some partners to co-found Pieza, to help me build Pieza” - Jonecca San Pascual
Key points include:
Jonecca’s background and how she got in the automotive parts business
Coping through the recession, working as a call center agent and a freelancer
How Jonecca gained soft skills and got into coaching
How do you shift from the Failure mindset
Building Pieza PH while joining and failing startup competitions
Digitizing the catalog for Pieza PH
Regulating the pricing, and the supply and demand side
Determining the metrics for Pieza PH
Reciprocating coaching and being founder and CEO of Pieza
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