EPISODE INTRODUCTION

Macy Castillo is the Co-Founder and CEO of Enstack - an app that helps small businesses set up online stores, manage payments and handle shipping seamlessly. With a background in banking and tech, she significantly advanced e-commerce in the Philippines through her work with Zalora and Shopee. Launched in 2021, Enstack transforms SME operations by consolidating order management, inventory tracking, shipping, payments, and finances into one platform, addressing the crucial challenge of payment collection and enabling merchants to sell anytime, anywhere. Enstack, after securing $3 million in Series A funding from Mangrove Capital Partners, now serves over 200,000 SMEs with versatile tools for both online and offline commerce and officially launched Q42022. Macy also encourages female founders to cultivate resilience, grit, and a focus on long-term success.

Episode Timeline: 

[00:03:01] - Macy Castillo’s Hustle and Enstack Overview

[00:06:31] - The Impact of Digitalization Post-Pandemic

[00:09:01] - Origin Story: Macy’s Early Exposure to Hustling

[00:12:31] - Building E-commerce in the Philippines

[00:18:01] - Zalora, Shopee and the Beginnings of E-commerce in Southeast Asia

[00:25:01] - Cultural and Market Differences in E-commerce

[00:31:01] - Building and Scaling Enstack

[00:38:01] - Raising $3 Million in Funding

[00:45:01] - Advice for Female Founders

"It's really stepping back and still understanding even however much you want to push specific products or services, if the market doesn't want it, the market doesn't want it."​​ - Macy Castillo

Links: 
Macy Castillo (LinkedIn):  linkedin.com/in/macycastillo 

Enstack: https://www.enstack.com/

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