Hustleshare Podcast

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Ep 212 - The Hustle Behind Tindahang Tapat

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EPISODE INTRODUCTION

Magno Conag of Tindahang Tapat joins us in this episode to share how they are impacting the sari sari stores in 7 provinces in the Philippines using technology. Magno will share how he started his career as an educator and how he decided to be an entrepreneur to help tech talents in his hometown of Naga get great careers and stay home. He also shares how he struggled with his first venture and how he learned from that failure to launch Tindahang Tapat to apply all the learnings he got from his first startup. Magno also shares how they were able to scale across the country quickly along with what's coming next for Tindahang Tapat.

EPISODE TOPICS

[1:41] Introducing Magno Conag

[2:11] What’s Your Hustle?

[2:42] What is Tindahang Tapat?

[5:55] The Hustleshare Time Machine

[6:41] How was growing up like for Magno?

[8:02] Magno’s dream

[12:55] Why and how did Magno stay in Naga?

[19:47] How Magno, his team, and why they stayed too

[25:42] How was Magno able to stay afloat bootstrapping?

[30:17] How did Magno deal with the challenges?

[32:30] The lessons that Magno learned and will never repeat again

[36:07] Going from POS to Tindahang Tapat

[39:00] Magno’s journey from educator, to builder, to seller

[41:21] How Magno was able to convince sari-sari store owners to buy in

[47:05] Hyperlocality

[54:19] Tindahang Tapat’s breakthrough

[59:26] The process of getting it done and Tindahang Tapat’s secret sauce

[1:05:35] Investments for Tindahang Tapat

[1:07:10] Their achievements so far

[1:07:55] What’s next for Tindahang Tapat?

Quotes from the Episode

  • “Be careful of convincing people to stay with you because when you convince them you have to understand that they will also sacrifice with you. And so, you just can’t give up.” - Magno Conag

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