EPISODE INTRODUCTION

Michael Dugenia of PRC Inc joins us in this episode to share his illustrious career in PR and Marketing Comms. Michael will share his early hustle in how he had to carve out a niche for himself in the ad agency world despite the discrimination he received from clients and colleagues. He will also share how he was able to get respect throughout the industry and decided to create PRC Inc to help companies with their PR Strategy. Michael will also share how tech businesses can benefit from doing a good PR campaign and give solid advice to young professionals.

GUEST LINKS

Follow Michael Duguenia on LinkedIn or reach him through his email michael.duguenia@teamprcinc.com.ph.

Find more about PRC Inc on their official website.

EPISODE TOPICS

[1:20] What’s Your Hustle

[2:24] Hustleshare Time Machine

[5:40] Michael’s Early Struggles in Advertising

[9:00] What Skills Michael Learned

[12:28] Michael’s Journey from Advertising to PR

[14:46] Important Skills Needed from People in PR

[17:50] How Michael Became a Great Leader

[23:30] How PRC Started

[29:10] Type of People that Michael Surrounds Himself With

[32:08] What Does PRC Do

[33:09] The Creative Process of PRC

[34:40] What Michael Does When Crisis Arises

[39:08] How to Create a Great Network

[41:56] How to Expand Your Network

[45:03] How Michael Persevered Through Discrimination

[51:20] Best Advice Michael Received

QUOTES FROM THE EPISODE

• “Never give up, never be discouraged, and never complain.”

• “Your first few jobs will always be brutal because you have to see how far you can go. You cannot find out how far you can go if your default mechanism is quitting.”

• “Once you start creating the habit of quitting, it will not be the last time you do that. Every time things get tough, you will always look for a way out.“

• “As a boss, you have to adapt the way you train and training skills to the way your people are. You have to motivate your people and make them and their work feel valued.”

• “Always underpromise and overdeliver, never overpromise and underdeliver.”

• “As a leader, your role is to gel all the ideas together to create the best possible solution for the clients.”

• “Your current clients are your best sales people because they will recommend you to other people and companies.”

• “Work is a gift from God, so you should value it. It is not something you should not take it for granted. Do not ever talk badly about your work because it is a gift, and you should value it.”

• “Do not strive for perfect because it is not possible. Strive for excellence because that is doable.”

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