EPISODE INTRODUCTION

Miguel Guerrero of Boozy joins us in this episode to talk about how Boozy became the country’s largest online liquor store. He shares how he got into FMCG and F&B early in his career while building a network in nightlife. Miguel also talks about his past hustles in Diageo and Lazada before Boozy and how that taught him key skills that prepared him to make the jump in running the famous liquor store. He also tells us how the onslaught of the pandemic has helped Boozy to become what it is today.

Jargons In The Episode

Physical Availability - refers to how easy it is for category buyers to find and buy your brand

Mental Availability - refers to the need for a brand to come to quickly to mind in relation to a specific need or occasion

MVP - Minimal Viable Product refers to the new product that is introduced in the market that has basic features, that is enough to get the attention of the consumers.

Reference:

How Brands Grow

Brands need to build more than just salience to grow

Minimum Viable Product

EPISODE TOPICS

[00:04:55] What's your hustle

[00:06:25] Hustle share time machine

[00:09:10] A number person

[00:11:39] The supply chain hustle
[00:13:34] Maintaining the Nightlife

[00:15:20] The Diageo hustle

[00:20:00] Creating the demand for premium drinks

[00:24:30] Physical and mental availability

[00:29:35] The Lazada stint

[00:36:00] Taking the hustle full circle

[00:37:35] Bootstrapping Boozy

[00:41:25] Generating the traction

[00:42:30] The pivot to Pandemic

[00:44:33] Taking the jump to Boozy

[00:46:30] Building the boozy team

[00:48:35] Building the product and the platform

[00:50:09] Boozy day-to-day ops

[00:51:55] The Pandemic's gift

[00:54:00] Evolving the leadership skills

[00:56:15] Q&A from Hustleshare premium member

[01:03:00] Miguel's best moves

[01:05:17] Emotional Security is the key

[01:06:30] What's next for Boozy?

Quotes from the episode:

“I get a lot of feedback from people that we help keep them sane and at least take care of their mental health when they were locked up in their homes for a month. A lot of people (are) telling me that, and our team I think (that) is our biggest achievement.” - Miguel Guerrero

Websites mentioned in this episode:

Boozy Official Website: Boozy.ph

Connect with Miguel Guerrero in Linked In

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