EPISODE INTRODUCTION

For our 250th episode, Nina Ellaine Dizon joins us to share the inspiring hustle behind Colourette Cosmetics. Nina will share her humble beginnings selling stuff in school and how she was able to source out suppliers early in her career. She also shares how she got into the cosmetics business accidentally through selling soap and how she was able to grow her business exponentially online. Nina also shares why she chose to raise Venture Capital and how it changed the trajectory of Colourette.

Episode Topics

[00:02:21] - Introduction and Background

[00:06:02] - Early Entrepreneurial Ventures

[00:10:27] - Discipline and Grit

[00:11:37] - School Life and Challenges

[00:12:54] - Balancing Work and School

[00:14:33] - Starting from Scratch

[00:16:28] - One-Man Team

[00:17:51] - Proud College Dropout

[00:19:31] - Pushing Through Challenges

[00:24:01] - Lessons Learned

[00:28:33] - Becoming a Mainstream Brand

[00:32:55] - The Start of Colorette

[00:36:02] - The Success of Color Tints

[00:38:44] - Building a Loyal Community

[00:40:59] - Tips for Managing a Community

[00:42:51] - The Impact of Lockdown on Colourette

[00:43:42] - Going Viral on TikTok

[00:44:18] - Coping with High Demand

[00:46:52] - Building a Mature Team

[00:48:29] - Personal Struggles as a Founder

[00:57:59] - Struggles of entering the business world

[00:58:52] - Learning the language of the VC world

[01:00:08] - Pros and cons of raising funds from VCs

[01:03:17] - Support and camaraderie in the VC ecosystem

[01:08:33] - Advice to the past self and trusting the process

[01:12:29] - Conclusion and Farewell

Quotes: 

"So if you wanna scale up, your business up, if you wanna enter the VC world, girl, document everything." - Nina Dizon

"Success is an iceberg." - Ron Baetiong

"It's easy to be a loser." - Ron Baetiong

"Ask not for an easy life. Ask for a strength to conquer a hard life." - Nina Dizon

Connect with NINA:

LinkedIn: linkedin.com/in/nina-ellaine-dizon-b24bb6100

Colourette (website): https://colourette.ph/

Instagram: https://www.instagram.com/theninaellaine/?hl=en

TikTok: https://www.tiktok.com/@ninaellaine?lang=en

Email: ninaellaine.dizon@gmail.com

Facebook: https://www.facebook.com/theninaellaine/

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