Ep 254 - The Hustle Behind Uniquecorn Strategies
EPISODE INTRODUCTION
Dean Bernales of Uniquecorn Strategies joins us in this episode to share how they are helping startups get media coverage across the world. Dean will share his humble beginnings and the early hustles he did that exposed him through journalism and PR eventually. He also shares how he got his start in PR and how he became the go-to PR guy in the PH startup ecosystem that helps Philippine startups get media coverage. Dean also shares the importance of PR for startups and how they plan to scale globally.
Episode Topics
00:00:00 - Introduction and Sponsorship
00:01:30 - PR Industry during the Pandemic
00:02:31 - Interview with Dean Bernalis
00:06:22 - Spending Birthday in London
00:07:58 - Origin Story and Childhood
00:15:43 - Discovering a Talent for Writing and Communication
00:16:42 - Transition from Journalism to PR
00:18:34 - Difference between Journalism and PR
00:20:43 - Skills Needed for Success in PR
00:24:44 - Building Networks and Strategic PR
00:30:59 - The Challenges of Competing with Grab in 2018
00:33:08 - Qualifications and Lessons Learned
00:35:19 - Challenges and Lessons in the Transportation Industry
00:36:47 - Transitioning to PR During the Pandemic
00:41:22 - Working with Steve C and Building a Name
00:46:27 - The Business Model
00:47:36 - Building the Company
00:50:07 - Expanding to the UK
00:53:44 - Crafting a PR Strategy
00:56:22 - Balancing Personal Branding and Business
01:01:31 - The Importance of a Good PR Strategy
01:03:44 - Differentiating Popularity from Thought Leadership
01:07:55 - No Such Thing as a Self-Made Entrepreneur
01:09:08 - Building a Business Without a Business Degree
01:10:00 - The Future of Unicorn Strategies
Quotes
“PR is a combination of journalism and business, where you have to marry these two sectors to deliver the right message.” - Dean Bernales
“In PR, it's not just about telling the truth, it's about presenting a different perception and providing a new angle to the audience.” - Dean Bernales
Connect with DEAN:
Dean Bernales (LinkedIn): linkedin.com/in/deanbern
Dean Bernales (Personal Website): deanbernales.com
Uniquecorn Strategies (Website): https://uniquecornpr.com/
Blockceler8 (Website): https://blockceler8.com/
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