Ep 254 - The Hustle Behind Uniquecorn Strategies

EPISODE INTRODUCTION

Dean Bernales of Uniquecorn Strategies joins us in this episode to share how they are helping startups get media coverage across the world. Dean will share his humble beginnings and the early hustles he did that exposed him through journalism and PR eventually. He also shares how he got his start in PR and how he became the go-to PR guy in the PH startup ecosystem that helps Philippine startups get media coverage. Dean also shares the importance of PR for startups and how they plan to scale globally.

Episode Topics

00:00:00 - Introduction and Sponsorship

00:01:30 - PR Industry during the Pandemic

00:02:31 - Interview with Dean Bernalis

00:06:22 - Spending Birthday in London

00:07:58 - Origin Story and Childhood

00:15:43 - Discovering a Talent for Writing and Communication

00:16:42 - Transition from Journalism to PR

00:18:34 - Difference between Journalism and PR

00:20:43 - Skills Needed for Success in PR

00:24:44 - Building Networks and Strategic PR

00:30:59 - The Challenges of Competing with Grab in 2018

00:33:08 - Qualifications and Lessons Learned

00:35:19 - Challenges and Lessons in the Transportation Industry

00:36:47 - Transitioning to PR During the Pandemic

00:41:22 - Working with Steve C and Building a Name

00:46:27 - The Business Model

00:47:36 - Building the Company

00:50:07 - Expanding to the UK

00:53:44 - Crafting a PR Strategy

00:56:22 - Balancing Personal Branding and Business

01:01:31 - The Importance of a Good PR Strategy

01:03:44 - Differentiating Popularity from Thought Leadership

01:07:55 - No Such Thing as a Self-Made Entrepreneur

01:09:08 - Building a Business Without a Business Degree

01:10:00 - The Future of Unicorn Strategies

 Quotes

“PR is a combination of journalism and business, where you have to marry these two sectors to deliver the right message.” - Dean Bernales

“In PR, it's not just about telling the truth, it's about presenting a different perception and providing a new angle to the audience.” - Dean Bernales


Connect with DEAN:

Dean Bernales (LinkedIn): linkedin.com/in/deanbern

Dean Bernales (Personal Website): deanbernales.com

Uniquecorn Strategies (Website): https://uniquecornpr.com/

Blockceler8 (Website): https://blockceler8.com/




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