Ep 185 - The Hustle Behind Nekoin

EPISODE INTRODUCTION

Francis Jimenez of Nekoin joins us in this episode to share how they want to create tokenization programs paired with DeFi Tools to maximize blockchain adoption in the Philippines. Francis will share his early hustles mastering the art of affiliate marketing and selling time shares that helped him become an expert in monetizing mailing lists. He will also share how he got into crypto and how they saw a big gap in tokenization that they wanted to fill using Nekoin. Francis will also share the details of their up and coming private sale that can get people first dibs over their coin and Web3 projects.

GUEST LINKS

Follow Francis Jimenez on LinkedIn

Find more about Nekoin on their official website.

EPISODE TOPICS

[4:08] What’s Your Hustle?

[5:28] Hustleshare Time Machine

[6:22] Francis’ Early Influences

[9:30] Francis’ First Hustle

[17:16] His Biggest Jumping Point

[26:04] Building A Solid Database

[38:04] His Crypto Horror Story

[50:30] Francis’ Team

[57:10] Building Nekoin Community

Jargons used

  • Web3 - an idea for a new iteration of the World Wide Web based on blockchain technology, which incorporates concepts such as decentralization and token-based economics

  • Cryptocurrency - a digital currency in which transactions are verified and records maintained by a decentralized system using cryptography, rather than by a centralized authority

  • Blockchain - a system in which a record of transactions made in bitcoin or another cryptocurrency are maintained across several computers that are linked in a peer-to-peer network

  • DeFi - also known as decentralized finance; refers to the infrastructure, processes, and technologies used to democratize financial transactions.

  • Affiliate marketing - a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals

  • PLR - also known as Private Letter Ruling; a written decision by the Internal Revenue Service (IRS) that is sent in response to a taxpayer's request for guidance on unusual circumstances or complex questions about their specific tax situation

  • CAC - also known as Customer Acquisition Cost; the amount of money a company spends to get a new customer

QUOTES FROM THE EPISODE

  • “If you have repeat customers, serve them well.”

  • “Make sure you know your customer profile.”

  • “If we’re going to be the bridge, we need to explain well.”

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