Ep 249 - The Hustle Behind Shoppertainment Live
EPISODE INTRODUCTION
Hiyasmin Neri-Soyao of Shoppertainment Live joins us in this episode to share how they revolutionized the live selling industry in the Philippines. Yas shares her early hustles being an actress and how it was like being in showbiz. She will also share how she got into corporate which eventually led her to create a live streaming venture with Steve Sy. Yas also shares how she was able to scale Shoppertainment exponentially during the pandemic despite numerous challenges and trials.
Episode Topics
00:02:49 - Yas' Hustle
00:05:09 - Early Hustling
00:08:03 - Skill Development
00:12:48 - Balancing Showbiz and Studies
00:15:07 - The Power of Manifesting Dreams
00:16:30 - Overcoming Disappointment and Finding New Paths
00:19:02 - The Supportive Role of Parents
00:22:18 - The Grind of Being an Artista
00:28:06 - Transition to Live Selling
00:30:05 - Building Opportunities and Foresight
00:31:14 - Learning from Failures and Humility
00:36:29 - Transition to Shoppertainment
00:42:41 - Overcoming Disadvantages of Being First Mover
00:44:21 - Growth and Adaptation during the Pandemic
00:48:22 - Scaling and Competing as a First Mover
00:50:18 - Team Dynamics and Balancing Roles
00:53:16 - Overcoming Challenges and Near-Death Experiences
00:55:17 - Leadership Growth and People Management
01:03:15 - Shoppertiment Live Channel on TikTok
Quotes:
“Every one of us runs a different race, but you have to keep going.”- Yas Neri-Sayao
Connect with HIYASMIN:
Yas Neri-Soyao (Facebook): https://www.facebook.com/HiyasminNeriSoyao/
Yas Neri-Soyao (Instagram): https://www.instagram.com/yasnerisoyao/
Yas Neri-Soyao (Linkedin): https://ph.linkedin.com/in/hiyasminneri-soyao
Shoppertainment.ph (Website): https://shoppertainment.ph/
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