Ep 249 - The Hustle Behind Shoppertainment Live

EPISODE INTRODUCTION

Hiyasmin Neri-Soyao of Shoppertainment Live joins us in this episode to share how they revolutionized the live selling industry in the Philippines. Yas shares her early hustles being an actress and how it was like being in showbiz. She will also share how she got into corporate which eventually led her to create a live streaming venture with Steve Sy. Yas also shares how she was able to scale Shoppertainment exponentially during the pandemic despite numerous challenges and trials.

Episode Topics

00:02:49 - Yas' Hustle

00:05:09 - Early Hustling

00:08:03 - Skill Development

00:12:48 - Balancing Showbiz and Studies

00:15:07 - The Power of Manifesting Dreams

00:16:30 - Overcoming Disappointment and Finding New Paths

00:19:02 - The Supportive Role of Parents

00:22:18 - The Grind of Being an Artista

00:28:06 - Transition to Live Selling

00:30:05 - Building Opportunities and Foresight

00:31:14 - Learning from Failures and Humility

00:36:29 - Transition to Shoppertainment

00:42:41 - Overcoming Disadvantages of Being First Mover

00:44:21 - Growth and Adaptation during the Pandemic

00:48:22 - Scaling and Competing as a First Mover

00:50:18 - Team Dynamics and Balancing Roles

00:53:16 - Overcoming Challenges and Near-Death Experiences

00:55:17 - Leadership Growth and People Management

01:03:15 - Shoppertiment Live Channel on TikTok


Quotes: 

“Every one of us runs a different race, but you have to keep going.”- Yas Neri-Sayao


Connect with HIYASMIN:

Yas Neri-Soyao (Facebook): https://www.facebook.com/HiyasminNeriSoyao/

Yas Neri-Soyao (Instagram): https://www.instagram.com/yasnerisoyao/

Yas Neri-Soyao (Linkedin): https://ph.linkedin.com/in/hiyasminneri-soyao

Shoppertainment.ph (Website): https://shoppertainment.ph/

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