Ep 247 - The Hustle Behind Limitless Lab

EPISODE INTRODUCTION

Joie Cruz of Limitless Lab joins us in this episode to share how she helps to modernize the Philippine Government with design thinking. Joie will share her early hustles working in government which exposed her to the world of startups and design thinking. She will also share how she started Limitless Lab and how she was able to scale it well helping government and NGOs modernize their teams. Joie also shares great advice on how to overcome challenges as a female founder and many more great advice on this ep.

Episode Topics

[00:00:00] - Introduction to the podcast and sponsors

[00:02:10] - Welcoming Joie Cruz and her recent award

[00:03:08] - Joie's hustle: Amplifying impact through design thinking

[00:04:45] - Joie's early exposure to hustling

[00:09:03] - Working in the ICT industry development

[00:17:41] - Introduction and Experiences with Design Thinking

[00:18:47] - Discovering Value Proposition and Overcoming Challenges

[00:23:53] - Overcoming Impostor Syndrome and Making the Full Jump

[00:28:30] - Persevering through Challenges and Achieving Milestones

[00:34:49] - The Challenges of Managing a Growing Team

[00:40:01] - Transitioning from Founder to CEO

[00:45:57] - Building a Sustainable Business Model

[00:48:48] - Impressive Client Portfolio and Sector Focus

[00:50:05] - Key Milestones and Achievements

[00:51:33] - Starting with Humble Beginnings

[00:52:12] - The Joy of Achievement

[00:53:34] - The Challenges of Success

[00:56:02] - Future Goals and Expansion

[01:01:18] - Female Founder Support

Quotes:

“What I discovered actually is when I wanted to identify my value proposition and my company's value proposition with the existing design thinking firms here. So I went within and then I asked myself, so what is something that only I can give that these firms do not have? And mind you, these firms are fenced now.” - Joie Cruz

“I discovered that there's always been that entrepreneurial fire inside of me. So even if at that time I worked for the government, I would say that I was an entrepreneur now.” - Joie Cruz

“I was able to validate it. Hey, my skills fall out, why facilitate? That was my coming out party.” - Joie Cruz