Ep 106 - The Hustle Behind Zalora

How did Zalora revolutionize e-commerce in the Philippines? In this episode, Ronster chats with Paulo Campos, Co-Founder and Managing Director of Zalora. Paulo will share his early hustles as a child and how he became a Magna Cum Laude in Princeton during college. He will also share what he learned in his first job as a special assistant to the President of Ayala Land. Paulo also shares how he forged a friendship with his batchmates at Harvard Business School that created multiple unicorns in Southeast Asia. He'll also share how they built Zalora and created innovations that became a catalyst for e-commerce in the Philippines and how they shifted their strategy from growth to profitability in this episode brought to you by B21.

Links in the episode:

  1. Princeton

  2. Ivy League Schools

  3. Ayala Land

  4. Investment Banking

  5. “Unicorn”

  6. Phil Jackson

  7. Entrego

  8. Rocket Internet

  9. Unit Economics

  10. P&L

  11. Customer Acquisition Cost (CAC)

  12. Customer Lifetime Value (CLV)

  13. Performance Marketing

  14. Variable Cost

  15. Fixed Cost

  16. Cost of Goods Sold (COGS)

  17. IdeaSpace

  18. Zalora

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