Ep 182 - The Hustle Behind SEO Hacker
EPISODE INTRODUCTION
The premier SEO expert of the Philippines, Sean Si of SEO Hacker, joins us in this episode to share his amazing journey he's had running the top SEO company in the Philippines for over a decade. Sean will share his early hustles working for his father and how he stumbled upon SEO accidentally at a young age to create SEO Hacker. He will also share how SEO Hacker scaled over the years while being bootstrapped and how they overcame numerous challenges along the way. Sean will also share how leadership became his passion and he is now helping more leaders with his podcast.
GUEST LINKS
Follow Sean Si on LinkedIn or reach him through his email iam@sean.si.
Check out Sean’s podcast, The Leadership Stack and his official website.
Find more about SEO Hacker on their official website.
Join SEO Hacker by emailing them hr@seo-hacker.com
EPISODE TOPICS
[1:14] What’s Your Hustle
[4:47] Hustle Share Time Machine
[10:38] Sean’s First Hustle
[17:30] Sean’s Initial Goal For Starting a Business
[20:10] Shift from Corporate to Entrepreneurship
[24:24] How to Stay Motivated as an Entrepreneur
[31:55] Why Sean Turned SEO Hacker into a Big Company
[34:35] How Sean First Built His Team
[41:00] Explaining SEO
[50:03] Timeline of SEO
[53:17] Pricing of SEO
[56:00] How Sean Stayed on Top of Competition
[1:02:01] Metrics for SEO
[1:06:20] Biggest Obstacles that Sean had to Overcome
[1:11:02] Tips for Startups
[1:17:30] Why Sean is Passionate About Leadership
[1:22:45] The Type of People in SEO Hacker
[1:27:15] How Sean Stays Motivated
QUOTES FROM THE EPISODE
“If your dream can be accomplished by just yourself without a team, then your dream is too small.”
“The number 1 killer of businesses and people who are on top of their game is complacency.”
“Make sure your lifestyle is simple, do not upgrade your lifestyle just because your business is growing.”
“Be smart in your investments and be simple with the things you buy that aren’t assets.”
“As a startup founder, leadership is the only thing you can control.”
“Leadership trickles down as the main core of your company’s culture.”
JARGON USED
SEO - Search Engine Optimization
Bootstrapping - A term used for when an entrepreneur starts a company with little capital, relying on personal finances or revenue from initial sales to operate. These businesses do not rely on traditional financing methods, such as investors, crowdfunding or bank loans.
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